Drag racing delivers an upscale audience with above-average discretionary income. Drag racing spectators are loyal to companies who support their sport. 85 percent of racing fans say that they are more likely to choose a sponsors' products over comparable brands.

Some companies have not realized the possibilities of having a presence at motorsports events. As noted by the demographics stated below, various groups attend these events. Sponsorship of a race team can be used effectively in marketing strategy. Companies will have increased exposure of their product and/or service thereby expanding their target market. This may include groups unattainable through conventional advertising. Companies that establish a foothold in drag racing can influence the buying habits of 16-24 year old male spectators, who may stay involved with the sport throughout their entire lives.

Unlike many other types of motorsports, Drag Racing has experienced a fifty-three percent growth in attendance during the last ten years and continues to grow.

Drag Racing Fans Are

Males: (75%) with a quickly growing number of women spectators and participants

Age: 12-17 : (12.2%); 18-24 : (13.5%); 25-34 : (19.6%); 35-44 : (23.6%); 45-54 : (19.3%); 55-64 : (8.2%); 65 + : (3.5%)

Married: (56%)

High school graduates: (42%) or with some college attendance (30%)

Drag racing enthusiasts are do-it-yourselfers, interested mostly in automobiles and home fix-ups. Seventy-two percent "always" or "usually" perform their own vehicle maintenance.

These demographics show that drag racing provides a large and varied customer base to showcase your product. A marketing partnership with our race team will enhance your bottomline.